One of the biggest challenge for any business, especially a new one is getting found. You might have the best product in the world but if no one knows you exist then you will never succeed.I have just been looking at YAP3 from Yellow Assistance. It gives independent phone book publishers the chance to get their own online presence almost immediately and for little or no cost to them or their advertisers. If you want to know more then visit Yellow Assistance.

You can find out more from the press release below:

Press Release:

Yellow Assistance, a nationwide
provider of local Web-based yellow page business listings, announced today
the release of YAP3, its Publisher Partner Program, designed specifically
for independent phone book publishers looking to bring their business
advertisers online. With YAP3, independent phone book publishers can offer
their local business advertisers a robust online presence without the
expense of creating or managing an Internet Yellow Page (IYP) site, using
the industry’s most user-relevant search engine.
YAP3’s Private Label Program provides independent phone book publishers
with a private-labeled IYP site using the domain name of their choice.
YAP3’s Yellow Assistance Direct Program enables publishers to place their
local business advertisers on one of the industry’s most popular yellow
pages sites, www.yellowassistance.com. Both programs enable
publishers to upload all of their advertisers in less than 30 minutes at no
charge. The Yellow Assistance Ad Network provides business advertisers with
additional exposure by placing them on multiple Yellow Assistance partner
sites. Business advertiser listings are free of charge for one year.
“In such a crowded yellow pages market, YAP3 truly offers a win-win-win
solution for independent phone book publishers, their business advertisers,
and Web users,” said Julia Ross, media relations director for Yellow
Assistance. “Our search engine is geared to produce the most relevant
results for users and gives local businesses advertising with Yellow
Assistance a real advantage over advertisers on other yellow page sites.”
About Yellowassistance.com
With a database housing more than 15 million business listings,
www.yellowassistance.com distinguishes itself by using unique
algorithms to deliver the most relevant searched-for content based on the
user’s location and the site’s dynamic tagging capability. The site also
employs Web 2.0 technology to encourage user interaction with business
advertisers, drive user traffic, and create user loyalty.
“Our ability to generate the most relevant content for our users has
made yellowassistance.com one of the fastest growing business-advertiser
Web sites on the Internet,” Ross said. “For example, if I’m living in a
town that’s 40 miles outside of Chicago and I need a plumber, I want to
find one that’s close to my house or business — not one that’s 40 miles
away. By using yellowassistance.com, I can get a listing of plumbers
closest to my home or business.”
The use of Web 2.0 technology provides a number of unique advantages
for business advertisers and users alike, specifically the ability to
create loyal user traffic. Advertisers can edit and update their business
profiles as needed and respond to user ratings. The site’s dynamic query
feature produces search results based on relevant tags and weighted
profiles. Users enjoy a dynamic rating system that enables them to rate
their experiences with local business advertisers; share their experiences
by forwarding comments online; or text their searches, ratings or comments
about business advertisers to handheld mobile devices. A My Place feature
allows users to organize and manage frequently used business advertiser
phone numbers, and a dynamic home page offers local weather conditions and
top news headlines.
About Yellow Assistance
Yellow Assistance is a nationwide provider of Web-based yellow page
business listings via its Internet site, www.yellowassistance.com.
Yellowassistance.com is the only yellow page site to offer relevant tagging
results and provides the industry’s most user-relevant search results. The
site employs Web 2.0 technology, a dynamic query system, and a rating
system that fuels word-of-mouth advertising.

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